Step Seven: Market Development
Your plastic part is awesome, and both your company and ours are already raving fans. Now it’s time to generate raving fans on a consumer level. During this stage, Plascon Plastics works to expand the market of your product. This means figuring out exactly who your product appeals to, understanding the personas in your current customer base, and broadening your potential for new customers.
New customers can come in a variety of ways: snatching them from rival companies, changing non-buyers to buyers, and targeting different regions or demographics. Our team at Plascon Plastics dives into your sales data, assessing which strategies work best. After all, your plastic product is far too awesome to hide in obscurity. We’ll make sure the word gets out.